I'm always excited to take on new projects and collaborate with innovative minds.

Phone

+1 252 319 3696

Website

https://wtroiano.com

Address

209 N. Chestnut St, Woodland, NC 27897

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Project

Survey Aggregation and Marketplace

A Survey Aggregation and Marketplace platform that connects users to surveys from multiple global providers through a single, streamlined experience. Built for easy API/web integration, it centralizes demographic collection and targeting to improve match quality, boost completion rates, and maximize revenue. The result is a cleaner user journey and a stronger monetization engine for publishers.

Client

99 Ventures

Start Date

Apr 01, 2024
Survey Aggregation and Marketplace

Overview

This project is a Survey Aggregation and Marketplace designed to unify multiple global survey providers into one cohesive platform. Instead of juggling separate integrations, inconsistent user flows, and fragmented data, this system provides a single integration point and a consistent user experience—optimized for conversion, retention, and earnings.

It’s built to help publishers and platforms monetize traffic more effectively by improving survey matching and reducing friction between “user intent” and “survey completion.”

What it does

Multi-Provider Survey Aggregation

  • Integrates with global survey companies to expand inventory and availability

  • Normalizes provider differences into a single marketplace experience

  • Supports routing logic to prioritize best-fit surveys for each user

Simple Integration for Partners

  • Easy API integration for platforms that want full control of the UI

  • Easy web integration for fast deployment with minimal engineering effort

  • Designed to plug into existing sites, apps, and incentive ecosystems cleanly

Demographics Collection & Targeting

  • Structured demographic collection to improve match rates and reduce disqualifications

  • Targeting logic to route users to surveys they’re most likely to complete

  • Foundation for segmentation, personalization, and quality scoring

UX + Monetization Optimization

  • Built around reducing drop-off and improving completion rates

  • Supports monetization-first flows without sacrificing user trust

  • Enables continuous optimization through measurable performance signals

Built for user experience and revenue

Survey monetization is won or lost on small details: how quickly users find a good match, how often they disqualify, and how seamless the handoff feels. This platform is engineered to maximize the “good session” outcome—more completions, better user satisfaction, and higher earnings per user.

Architecture & integration approach

  • Integration-friendly design that works with both lightweight embeds and deeper API-based builds

  • Provider abstraction layer to keep integrations maintainable and scalable over time

  • Data-driven targeting foundation that strengthens performance as demographics and behavior data grows

Skills demonstrated

  • Complex third-party integrations (multi-provider survey ecosystems)

  • Marketplace routing and matching logic

  • Demographic targeting strategy and data collection design

  • UX-driven monetization optimization (conversion + retention)

  • Building scalable integration surfaces (API + web components)

Ideal use cases

  • Reward / earning platforms that want more survey inventory

  • Publishers looking to increase RPM without adding integration complexity

  • Apps that need demographic-driven matching and cleaner survey flows

  • Any platform that wants survey monetization with a modern UX

 

Status: Client has paused development to prioritize other business critical projects.

 

If you need survey monetization that doesn’t feel bolted on—and you want higher completions, better targeting, and a cleaner integration path—I can build or integrate a marketplace layer that improves both user experience and revenue.

 
 
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